You’re Not Overspending on Ads, You’re Losing Money After the Click
Why most event marketing budgets fail at checkout, not targeting, and how organisers fix it.
By Tessera Team
Theme
Marketing Performance · Conversion · Growth
Date
17 March 2026
Theme
Marketing Performance · Conversion · Growth
Date
17 March 2026
The takeaway: If you’re buying traffic to fix weak conversion, you’re paying twice for the same sale. Fix checkout first, marketing performance will follow.
Tags
event marketing
checkout conversion
ticket sales
paid ads
mobile checkout
growth strategy
event performance
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