Why 57% of Your Tickets Sell in the Final Week
The on-sale window shortened 26%. Most organisers still run three-month campaigns for a seven-day decision.
By Tessera Team
Theme
Growth
Date
8 September 2026
Theme
Growth
Date
8 September 2026
The takeaway: Your budget and your operations should peak in the final seven days, not on announcement day.
Tags
Ticket Sales
Event Marketing
On-Sale Strategy
Nightlife
Southeast Asia
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