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Why AI in Events Isn’t About Discovery
Why AI in Events Isn’t About Discovery

Why AI in Events Isn’t About Discovery

The real opportunity is not helping people find events—it’s helping them actually buy tickets

By Tessera Team

Theme

Market Perspective / Contrarian View

Date

8 May 2026

Theme

Market Perspective / Contrarian View

Date

8 May 2026

The takeaway: The biggest problem in events is not visibility—it’s conversion.

Tags

AI
Conversion
Ticketing
Event Marketing
UX
Tessera
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