Why AI in Events Isn’t About Discovery
The real opportunity is not helping people find events—it’s helping them actually buy tickets
By Tessera Team
Theme
Market Perspective / Contrarian View
Date
8 May 2026
Theme
Market Perspective / Contrarian View
Date
8 May 2026
The takeaway: The biggest problem in events is not visibility—it’s conversion.
Tags
AI
Conversion
Ticketing
Event Marketing
UX
Tessera
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